RESUME

Tor Lydon

Philadelphia, PA / New York, NY
victoriaannlydon@gmail.com
w. 610.447.0200 x 216
torlydon.com

Education

MASTERS OF ARTS in Writing Studies
Saint Josephs University, Philadelphia, PA: Graduating 2018

BACHELOR OF ARTS in Communications & Digital Media
Minors: English, Art & Art History
Saint Josephs University 2017, Philadelphia, PA

Skills

SEO and Google AdWords, Graphic Design, HubSpot, all Adobe & Microsoft Programs, Web Design, Content Editing, Professional Writing, Social Media Strategy, Digital Marketing, Web Content Development, Copywriting, Corporate Blogging, Project Management, Layout Design, Market Research & Public Speaking.

Digital Media Experience

Social Media & Design Director, CSMI LLC
Chester, PA / May 2018- Present
Managing all social media and web accounts for PA & NJ charter schools.
Role includes content creation, event photography, advertising, targeted marketing, graphic design, video production and professional blog writing and press releases.
Primarily creating ads to help boost enrollment for all charter schools owned by the management group.

Marketing Director & Lead Designer, GoBabl
Philadelphia, PA
/ December 2017- January 2019
Wore many hats which included working with investors, content creation for social platforms and company blog & designing a new website with Google Ad Words and SEO analytics.
Liaison with partner, ArcWeb Technologies, to create new geofencing platform using UI and design expertise.
Selected & sponsored to attend the Amplify Philly: SXSW 2018 house representing GoBabl, which was chosen as the top Philly startup that year.
Researched topics in relation to clients needs to present on how our platform would be useful for them, & cultivated new company style guide. All while running social media accounts and company blog.

Marketing // Media // Photography, Amour Artistique
Philadelphia, PA / February 2018- Present
Specializes in boosting social media analytics, content creation, photography.
Writes poetry & phrases for owner’s design use.

Social Media Manager, Sculpere Ballet & Yoga Studio
Philadelphia, PA / August 2017- December 2017
Responsible for creating new site, implementing social media strategies, engaging with customers on social networks, fostering the adoption of social media tools, writing blog posts, and design & graphics.

Foley Fellow, Beautiful Social Research Collaborative
Philadelphia, PA / August 2015- May 2017
Created new website & managed all media accounts.
Played the role of project manager overseeing and directly working with student consultants, non-profit clients and director of Beautiful Social.
Led groups of student consultants in improving upon and building non-profit clients digital media presence including social media best practices as well as content creation.
Led class conversations and fostered team initiatives to create a flawless start to finish experience for clients as well as deliverables that were on time and on budget.  

Associate Producer & Music Segment Manager, AlmaMatters PhillyCAM
Philadelphia, PA / October 2016- August 2017
Assisted producer in organizing TV program, segments, actors, and crew.
Duties include; writing, editing, organizing scripts, running the teleprompter in casts, & helping the editor by making beat calls.

Scout Intern, Pledge Music
Philadelphia, PA / January 2016- May 2016
Prepared excel reports each week of researched social media analytics, illustrating data graphically and translating complex analytic findings into written text, presenting this research on weekly phone conferences to pitch musicians I thought would best fit Pledge. 

Manager & DJ, Radio 1851
Philadelphia, PA / August 2014- May 2017
Managed team of 50+ radio DJs and organized their weekly production schedule/ time slots using Excel. Ran all Radio 1951 social accounts and designed website for station.
Ran own weekly two hour show, Vibe Time, which required detailed planning of discussion topics and playlists while using skills of operating control counsels and recording commercials for broadcast. Additionally, created social media accounts and website for Vibe Time to engage with it’s audience, run contests, and notify when on air.
Was acknowledged for work & asked to host & DJ for a Finest Hour Broadcast on Philly’s Radio 104.5.

Vice President, 1851 Entertainment
Philadelphia, PA / January 2014- May 2017
Organized & booked non- audition, creative performance outlets for students to share their talents with the university community. This included running & MCing all bi- weekly Open Mic Nights and Coffee House Performances.
Liaison for students of Saint Joseph’s University to showcase their music off campus in the greater Philadelphia area in venues such as The Grape Room, The Fire, Bourbon & Branch, etc.

Writing Experience

Content Editor, 1851Music.com
Philadelphia, PA / January 2015- May 2017
Writer, coordinator of article production, and editor.

Editor & Contributing Writer, Crimson & Gray Literary Magazine
Philadelphia, PA / August 2014- May 2017
Staff member & writer.

Contributing Writer, The Hawk Newspaper
Philadelphia, PA / August 2013- May 2017
Reported news stories for publication on broadcast, describing the background and details of events. 
Reviewed, copied, and corrected errors in content, grammar, and punctuation following prescribed editorial style and formatting guidelines. 

Hospitality & Sales Experience

Server & Bartender, Monarch Philly & Crabby’s Cafe & Sports Bar
Philadelphia, PA / April 2017- March 2018
Dedicated to ensuring customer satisfaction by remaining accessible and friendly.
Exceptional interpersonal and team building skills with an aptitude for building rapport with a diverse range of customers, managers, and colleagues.
Talent for quickly resolving issues prior to escalation.

Lead Sales Associate, Vans
Staten Island, NY / October 2012- January 2016
Used sales skills to meet each customer wants or needs, most frequently while multitasking with multiple customers in sizing, running shoes to the floor, and working the register.

Volunteer

Invisible Children                                                                                                                                         
September 2009- Present
Fourth Estater, Vans Warped Tour Volunteer, Citizen Team (lobbying in Congress for Rewards for Justice Bill), organized multiple benefit concerts and fundraising events

Appalachian Experience, Saint Joseph’s University                                                                                                    
Spring Break 2014: Worked with the Housing Development Alliance in Hazard, Kentucky rebuilding and shingling roofs
Spring Break 2015: Worked with Habitat for Humanity in West Jefferson, North Carolina
Spring Break 2017: Worked with Habitat for Humanity in Wilkesboro, North Carolina